Mobile Development
13 min. read


How To Start A Mobile App Startup

How To Start A Mobile App Startup



Almost every entrepreneur I talk to has the same inquiry: "I have an app concept, but how do I make it a reality?" If you're starting from square one and looking to create an app with no prior knowledge or coding skills - don't fret.

After spending over 13 years working with entrepreneurs and mobile app startups, helping them in their mobile app development through mDevelopers, we have created this comprehensive guide to creating a mobile app that answers the same questions they posed. Let me be your starting point on your journey toward launching an amazing application and making a successful startup!

To avoid the same errors many entrepreneurs seem to make, you must investigate thoroughly before taking the plunge with any startup venture. By being mindful and doing due diligence first, you can protect yourself from making costly mistakes later.

Therefore, take what will be the most beneficial for your strategy or follow it to a tee. The essential part is to start now!

The Idea Generation and Validation Stage

While coming up with something unique may appear to require many creative ideas, this is different. If your ambition is to launch an app startup, you can still make things work by seeking out counsel and researching extensively about your project.

It takes a unique combination of experience and creative thought to develop technical ideas that are truly remarkable in the mobile app space. To create game-changing concepts, you need abundant innovative thinking and skill.

It is essential to note that product development does not end with idea generation; the process of refining a concept and transforming it into a functioning reality requires perseverance. Nevertheless, this initial ideation step remains one of the most critical stages when launching your successful app.

Do you have an original business idea for your app and require guidance on making it a reality? If so, then look no further!

  • Once You Get The Own App Idea

Before taking off with your mobile app business, validating the unique idea is essential. To save yourself from being a statistic of failed mobile app startups who had great ideas but weren't successful, you must properly vet and test the concept before launch.

For your startup to succeed, it is imperative that you have an explicit purpose and provide answers to the issues faced by users. To remain successful in this competitive market, ensure you deliver an effective solution to persistent problems.

Don't let your customers slip away! Steer clear of this fate by conducting keyword research, establishing a landing page, or unveiling an eye-catching promotional video to gather early feedback from potential buyers.

If you have the resources, why not create an MVP (Minimum Viable Product) to assess how compelling your application is for users?

Verifying a concept is imperative since it dramatically reduces potential risk and precludes wasting time creating something the market does not require.

  • How You Can Validate the Idea

Allowing your creative ideas to manifest is enjoyable, yet it's equally as critical to investigate other possibilities to make your application even better.

Before taking the plunge, take a moment to dip your toe in by writing down your potential ideas. Doing so will give you an expansive outlook on what startup opportunities exist and clarify which concept is right for you.

Are you uncertain if your idea is worth pursuing? One way to find out is to take it to the market. If you're set on launching a startup, plan and move forward—only then will you know whether or not the concept holds any value.

Suppose you realize that your current strategy lacks promise. In that case, it's time for you to start brainstorming and creating a new hypothesis for testing.

Keep iterating until you discover a captivating, scalable, and difficult-to-replicate business model that appeals to investors.

After carefully mapping out your vision, it's essential to document the details of your concept. Providing as much information as possible will enable developers to accurately create a mobile application that lives up to your expectations and desires.

You could use wireframing tools to determine and develop the ideal features and workflows if desired. Numerous effective software solutions are available for this purpose - one will suit your needs!

Refrain from disregarding other potential solutions; there is always room for improvement. Engaging in brainstorming sessions can lead to progress and fresh ideas that you may not have considered before.

The illustrious Figma began as a drone company, yet through constant improvement and product development, and they've become an industry leader in UX/UI design. Their hard work has revolutionized how we approach user interfaces and experience design worldwide!

The Development Stage

Development Stage

After selecting the proper mobile app startup, it's time to start development. The success of your venture hinges upon hiring an experienced project team that can bring your concept to life - and there are many ways you can find them!

When forming a team, it is imperative to pick the right people for your project carefully--the perfect match ensures that your idea will become a successful reality.

To do this, you have two options:

Project Discovery Stage

Strategic planning and the discovery phase of the application development process are analogous, thus making it imperative to devote a significant portion of your time to discovering the perfect recipe for success in driving up mobile app engagement.

This step seeks a unified understanding of your company's objectives and plans through a thorough review, discussion, and investigation.

  • Research Phase

Before launching a revolutionary endeavor such as a mobile app business, it is essential to distinguish the potential outcomes and gauge them against current solutions. It does not matter if your target market is decision-makers within or outside your company; in-depth market research must be conducted in either scenario.

  • Workshop Phase

Once you have collected all the necessary user data and identified potential opportunities, it's time to join forces with your chosen app development partner for a discovery workshop. You'll be well-prepared to collaborate on developing an application that meets users' needs most effectively.

UX/UI Design

Crafting a top-notch app design is integral to success. During the app design phase, you can create and refine your application's user interface and experience until you have a finished template for developers to utilize.

  • The Role of UX

User Experience, or UX, is the design field that focuses on enhancing a user's experience with an app. It influences how people perceive and interact with a mobile application – in other words, it can make or break whether users will return to your app after their initial use. As such, investing thoughtfully in UX design should be paramount for successful mobile applications!

  • The Role of UI

Interface design is not limited to navigation menus and buttons; it reaches far beyond that. It elevates an application's design in ways you may never have imagined! The user experience becomes more immersive, aesthetically pleasing, and ultimately better through UI design.

User Interface (UI) is aesthetic-driven, while User Experience (UX) focuses on usability. When these two concepts are combined, they can create an optimal user experience with a stunning and functional product design.

Testing and Maintenance

Testing and Maintenance

It It is critical to go through a rigorous testing stage to ensure your startup builds and maintains an impeccable reputation by launching fully functioning applications.

To ensure the success of your app, you must perform comprehensive tests on its usability, efficacy (including safety, speed optimization, resource utilization, and stability based on set standards), and user experience.

  • Make the team with Structure

When planning the foundations of a successful mobile app startup, deciding how many specialists you'll need and who they should be is essential. Top-performing team members typically include:

  • Project Manager
  • UX/UI Designer
  • Mobile Developer
  • Backend Developer
  • QA Tester
  • DevOps

They are the most basic people in creating this type of project. Of course, this does not mean each position is assigned to one employee. Startups do not have much money, much less for wages, so assigning several positions to one person is possible.

  • MVP Development

Crafting a minimum viable product is essential for the success of any startup. It has been established that it provides entrepreneurs who develop mobile applications with an unparalleled solution to ensure their mobile apps meet all requirements and, if not - redesign them.

Additionally, creating an MVP requires less investment than building a full-fledged version of the app or service, thereby letting you assess the genuine practicality and value of your concept/business model quickly and effectively.

Creating an MVP is the driving force behind constructing a technically sound startup. Now, let's delve into the coding specifics!

Android and iOS permit a plethora of programming languages, plus there are hybrid variants that help build an app for both systems simultaneously. Thanks to these innovative languages, developers can access a broad range of tools that make the process faster and smoother than ever!

When launching your mobile app venture, you should seriously contemplate shifting the language and technology of your team.

When it comes to developing apps for mobile devices, Apple developers code with Objective-C and Swift, while Android coders use Kotlin and Java, and React Native or Flutter are used for hybrid app development.

The selection of programming language is paramount when deciding the difficulty level of building your app. This crucial factor can drastically impact the cost and time spent developing mobile applications and various features available to the user.

With the previous steps, you'll have ample data and resources to set yourself up for success with your application.

Launching the Mobile Application

Launching the mobile application

With confidence in the mobile application you've developed, it's time to launch and embrace every concept implemented via app store optimization and make it suitable for all mobile phones.

  • In-App Store

Not only is the development of a mobile app startup significant, but also knowing how to launch it effectively. It will not only help promote user downloads but also guarantee an extended level of performance and customer dedication.

A successful app launch plan is essential for startups hoping to gain the upper hand in crowded app stores. Beyond online and social media publicity, there are many other aspects of an effective launching strategy that must be taken into consideration.

The real secret to achieving organic growth for your app is App Store Optimization (ASO). It includes testing different visuals, descriptions, animations, and/or videos and using fun emojis to raise user engagement rates! Utilizing ASO tactics will help you make the most of various elements that could maximize success.

To substantiate your results, you will generate a hypothesis to test and establish the eligibility criteria. Afterward, A/B testing can be conducted for you to determine which variation is most efficient.

  • User Feedback

Gaining insight into user experiences is a critical component of product development and should be regarded as the basis for continuous improvement. Uncover the key considerations to remember when introducing a feedback module into your mobile app.

Additionally, different feedback systems' traditional design, development, and management expenses.

Whether you're looking for feedback from email, questionnaire responses, forum discussions, polls, or app store reviews - the choice is yours! You have a wide variety of options for collecting customer feedback.

The next essential step in launching a mobile app business is the last one. Keep reading to find out more about this crucial stage!

The Business Stage

Business Stage

We placed the business of development at the end of this page, so you can fully grasp ideas and how to implement them first. This way, you will obtain a more productive experience from our content!

Business is integral to any successful startup, woven throughout the entire process - from brainstorming and designing to development. Now let's dive deeper into how you can master business development for your budding venture.

  • Marketing and Sales Matter

For any industry to be successful, comprehensive knowledge of its target market is fundamental. It helps you devise better selling and promotional techniques. In fact, 99% of startups find success through effective marketing and sales strategies that generate an impactful outcome.

Nevertheless, without a reliable product, it is impossible to produce successful marketing and sales tactics.

Devising a strong plan requires you to comprehend your product and target the appropriate potential customers intensely. Ask yourself important questions such as what you are selling, why people should spend their time on your item, who it is for, and why they should pick up your solution above competitors. You'll be able to understand better how to position accordingly with thoughtful consideration.

Furthermore, you can reach a wider audience with many promotional strategies, such as email marketing campaigns, bulk text messaging services, and sponsored ads.

To maximize the visibility of your startup, you'll need to explore various advertising and promotional opportunities. Search Engine Optimization (SEO) and Social Media Marketing (SMM), among others, can help make a significant impact on your brand recognition.

Furthermore, although budget allocation may be more costly, outsourcing digital marketing campaigns to an agency or individual freelancer is always an option that could give you a competitive edge compared with other startups.

An MVP-style approach is the way to go regarding marketing strategies. All you have to do is create a hypothesis, implement it via various channels, and then make changes based on the results of your tests.

  • Unit Economy

As a burgeoning startup, leveraging data-driven strategic planning is critical to your success. Gathering the correct information helps you evaluate your business and its sustainability in the competitive market.

Adopting a unit economics approach by cooperating with a financial services company can ensure that your business is going in the right direction and that all aspects of your SaaS contribute to growth and profitability.

Unit economics assesses the profitability of a single unit of your product. You can also evaluate it from alternative angles, such as comparing customer lifetime value (LTV) with customer acquisition costs (CAC) or by assessing the present value of CAC.

Establishing accurate unit economics for your early-stage startup is essential to laying a solid market foundation and securing ongoing positive growth.

  • Product Metrics Tracking

To ensure your MVP is successful, creating a strategy to achieve its long-term potential is key. Our process for building an MVP has enabled us to unlock our product's total capacity and take it further than ever imagined! It will allow you to evaluate your hypothesis and gain more insights into it quickly.

To get the complete picture of your product's success, you must utilize analytics that accumulates qualitative feedback. Even though metrics are traditionally used for quantitative examination, they do not negate the value of gathering data-driven qualitative input.

Summing Up

Creating a startup is not easy, especially if its main feature is a mobile app, of which there are so many. Nevertheless, it is possible to succeed with diligent work and a few tricks.

You are now ready with the necessary tips and information to launch a mobile app startup. If you need professional assistance transforming your innovative ideas into profitable applications, don't hesitate to contact us!

About the author
Milo Miszewski - Chief Executive Officer

Milo founded mDevelopers in 2010, bringing his over 10 years of sales management, B2B solutions, and business relations. Milo acts as the general director, as well as a mentor and advisor. In everyday work besides managing the company, he supports the sales department in networking and building relationships.

Miłosz Miszewski

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