The warehouse market around the world is developing at a tremendous pace. The forecast for Poland is 20 billion sq m. modern warehouses in the next 2-3 years. Moreover, according to Damian Kołata, Associate, Industrial and Logistics Agency, Cushman & Wakefield, online shopping will remain one of the key industries driving the demand for modern warehouse space. Warehouse agencies need to deliver high-quality products and differentiate their services using digital technologies. This approach will allow companies in this industry to develop and maintain their leading position.
For this reason, the main goal of Cushman & Wakefield was to create a new website, industrial.pl, which would be user-friendly, offer functionalities to help tenants find the perfect warehouse space, and focus on generating leads.
An algorithmic engine will allow tenants to identify information about locations that offer the highest level of state aid (called - the Special Economic Zone Calculator). Additionally, our client has prepared a special algorithm that distinguishes the company from the competition. So our goal was also to program all the algorithms and integrate them with the new portal.
Another critical issue was to shorten the process of preparing an offer for Cushman & Wakefield clients. The current time is even 5-8 days, and the goal was to get 1-2 hours.
All stages of the project were a big challenge. Still, due to our extensive experience, we knew that we could meet all customer expectations.