You must address difficulties if your company or startup website isn't getting enough focus or if your competitors are outranking you in every area: technical SEO (Search Engine Optimization) difficulties, a boring design, and bad copywriting are all possible problems. You may experience one or more of these challenges at the same time. As a result, a comprehensive website redesign is required to meet this wide range of issues. Since you're attempting to solve several difficulties at once, it's easy to run out of cash. That's where this article comes in handy. We'll teach you about the cost of a website redesign and how to get the most out of your investment.
What is Website Redesign?
There are a lot of reasons to update or develop a business website. However, one of the most significant reasons is that customers expect it. We may get into the specifics and take a diversion away from the numbers game. But this simple explanation is powerful enough to silence the opponent type of argument. The cost of its redesign also influences a website's success. Redesigning your site may entail expanding, deleting, or reinstalling existing features, establishing new ones like a fresh homepage, integrating social media feeds, and changing brand and domain names. It depends on your marketers' opinions and what the first impression of your new visitors is. When the response to how much it costs to redesign a website is more than constructing a new one, this is the situation.
Types of Website Redesign and Cost
We cannot confine the entire process to a single step within the realm of website redesign costs. The design process is time-consuming. Nonetheless, it takes less than half the time of a new website's development phase. On the other hand, website redesign projects may be tailored to meet particular needs. There are four sorts of website design depending on this factor, with varying prices.
The name says it all. Redesigning a site entails making minor to major web design and layout modifications. Changing the colors, logo, images, sliders, carousels, and videos are a few options. Consider including color psychology ideas in your content if you haven't already.
What is the Average Cost of Website Redecoration?
Since it's a basic redecoration, the expense will not be significant. A standard website's customization would cost more than this. The cost of updating a website may differ depending on the individual performing the task. Even for a simple website, an expensive web developer will cost more.
Moving on, how much does it cost you to rebuild a website? Updating the backend services is part of rewiring it. It uses the most up-to-date technologies to guarantee that your site's performance is always off the charts.
Continuing with the example above, a more straightforward solution would be to move operations to the cloud for improved accessibility and security. Alternatively, you may choose to utilize a more feature-rich content management system.
What is the Average Cost of Website Rewire?
How much does it cost to rebuild a website, especially for rewiring? It will be more expensive than the redecorating process.
You'll need to spend on subscriptions, migration plans, plugins, UX design updates, and other tech items.
Remodeling is the combination of rewiring and decoration. The goal of remodeling should be to improve the performance, appearance, and overall backend system.
However, if you truly want to succeed at this exercise, you'll have more time and resources. But, in the end, even though it takes longer, you will be able to achieve your unmet goals and objectives. Getting traffic, increasing CTRs, or anything else.
Remodeling is both creative and technical. As a result, you may wish to engage the services of a web designer, backend developer, and an IT expert. These individuals will not only assist you with your difficulties. Still, they will also be able to answer some frequently asked questions.
What is the Average Cost of Website Remodel?
The cost of website redesign is very high in this country. But, the more you spend, the greater your returns will be. The effectiveness of the web design team also plays a role in determining how effectively a website is updated. Low-quality work will simply raise the cost of updating a website, yet it will provide no outcomes.
Except for some portions (not required), everything is made from scratch. It is similar to you marrying a new person while still retaining some of your old partner's characteristics.
What is the Average Cost of Website Rebuild?
The website redesign will cost you the same amount of money as it would start from scratch, so the debate changes to how much it costs to overhaul a website from the ground up?
Reasons to Redesign a Website
There might be various reasons for wanting to know how much it will cost to rebuild a website. It could result from your company's growth from a small business to a larger one. It's possible that your site isn't performing as well or that your users are too distracted to be engaged.
We also need data to comprehend the redesigning needs better. So, here are a few use cases that can help you decide which website redesign model is appropriate and how much it will cost. Let's look at the criteria for each option.
Higher Bounce Rate
This problem can occur for a variety of reasons. Slow page loading speed You must know what is causing this issue and how you can fix it.
- Cluttered Design
- Sharp and Tacky Design
- No Information
If your website takes more than 3 seconds to load, 50% of the visitors will abandon it. In addition to the time it takes visitors to get through your pages, they may also be lost. If a visitor cannot load a website, he or she has lost a possible customer. It is particularly harmful to eCommerce sites. Also, if you run a business, you would want consumers to stay on your site to improve conversions.
The goal is to find the right balance between optimal performance, beautiful designs, and cutting-edge technology.
A combination of Redecoration and Rewiring will solve the sluggish page load speed and the aesthetic elements. The message component is not connected to the design.
Lack of Communication or Low Conversion Rate
The lack of appropriate communication is not limited to the information. Websites interact with the picture, layout, color scheme, and other visible aspects of a website.
Understand consumer behavior. Take advantage of the data. Google Analytics is a tool that allows you to track where visitors bounce off the site and where they go next. As a result, utilize effective brand communication techniques and strategies to amuse your users.
Improve the content and redesign the site. That should take care of both bounce rate and lower conversions.
Things don't always work out, even after applying the layouts and utilizing the finest design ideas. The problem might be with the backend support structure.
- Hosting Service
All of these factors work beneath the surface to keep the site operational. However, keeping outdated technologies up to date might become a source of disagreement.
Rewire, or else. Your website will benefit from a booster if you replace the servers and focus on the backend systems. A CMS will give your website more adaptability than a standard HTML CSS website. Furthermore, changing the CMS improves interoperability.
However, all of these systems are not only paid for but also cheap. nThe sector is highly competitive. NAS a result, you may pick and choose from various quotes based on your specifications before selecting the best match.
No Results and No Conversions
It's time to act. The truth that your existing online store is a liability necessitates some serious action. If you aren't making any of the following:
It's time to take a fresh look at things. You'll need to overhaul everything and rebuild the rest of the structure. This technique is nuanced and requires experience and a long time frame.
How much does it cost to rebuild a website from the ground up? Especially if you have to start from scratch. The honest answer is that your budget may go up or down dramatically. Because you are not discussing content or design changes. We're starting from scratch.
When is the Right Time to Redesign the Website?
However, the cost of a website redesign is determined by various variables. Similarly, here there's a continuing decline in website performance or an ongoing problem with the performance. Begin looking for the source.
Let's take a look at another example: if you have a website but no visitors or conversions, you should consider redesigning it and marketing.
How much does it Cost to Redesign a Website?
When it comes to a website redesign project, the cost of each stage varies significantly. Three major factors may influence pricing:
Custom Design & Functionality
A custom website design usually entails your web team developing the site from the ground up in Photoshop. The designer creates many pages with a simple template, including the main site. During the project, the web designer will mock the home page and several crucial internal pages, such as the About page or Services page. The rest of the website's pages will be constructed using a common page template. It will add more work and cost to the project if you increase the number of custom page prototypes.
Adding more features to the website, such as e-commerce or membership systems, will require more time and money.
As previously stated, a custom web design project generally takes 3-4 months to complete. However, there are occasions when the web project was not started in time, and the new site must be finished by a set deadline. Similar to other businesses, extra fees may apply for urgent work. It's critical to inform your web agency about impending deadlines and launch dates before getting started. If you try to reduce the project's timeline too aggressively, you'll have to compromise quality.
Creating a high-quality website that will produce results for your business requires three distinct talents: user experience strategy, web design, and web development. To create a high-quality website that will deliver results for your company, it's nearly difficult to find someone with expertise in all three areas. You may consider redesigning the site with a simple template and engaging a freelancer if you are still in the early phases of your firm.
You may frequently discover cost-effective alternatives with a small to a medium-sized agency if you're investing in a full makeover and want improved outcomes from the upgrade. If the website offers more complex features, you'll need to spend more money on a more experienced developer or development team to handle them. Your investment will be greater the more hands-on you want in the project, from design and development to marketing and SEO.
The website redesign cost ranges from $5,000 to $40,000, depending on the scope of work. Redecorating and modifying the structure will be part of the job on the low end. The website design costs will proportionally rise as you broaden the work scope. Add complicated activities like remodeling or rebuilding, and costs will automatically increase.
Website redesign process
Audit Your Existing Website
Examine the most critical pages on your site for any bugs or issues. After that, evaluate the site's security and speed. You can do several free performance tests, so it's usually a good idea to run several of them and get an average load time for the entire site. Also, check for any security concerns on the site. It would help if you had an SSL certificate and an HTTP protocol enabled for your site. You'd be shocked at how many website owners overlook auditing their sites regularly.
Finally, do some competitive research and go over the websites of your competition. You may also want to check out industry leaders' websites in your sector. At this point, you don't need to get too deep into inspirational or competitive research since most web designers and agencies will assist you with this work during the website development process.
Establish your goals & Find the Right Web Team
After you've completed your evaluation of the existing website, make a list of your top objectives for the new website. Improving the user experience and conversions, increasing overall performance & speed, and/or adding new features and connections are all possible goals.
Your top website objectives and goals will influence your search for the ideal web team. For example, if you are a B2B company, you'll want to work with a web firm with expertise in effective B2B website design.
It takes three talents to produce a high-quality website: web strategy, web design, and website development. It's unusual to discover an excellent freelancer in all of these areas. A web project will require at least three contributors—a user experience web strategist, a website design development team, and a content management system (CMS). You'll want to ensure that the development team is experienced with the web platform you'll use to construct the site.
Take a Visitor-Centric Approach
If you're unfamiliar with the phrase, you concentrate on your website's visitors and build the site to satisfy their demands.
Many firms make the error of deciding what they want on the website and what their executives desire. That's great, but the site is not for your team; it's for your web visitors. To increase conversions and engagement, you need to understand the many types of visitors who come to the site and adapt it to their needs.
A web strategist can assist you in focusing on the web visitors at the start of the project. A web strategist may create a wireframe for the home page, ensuring visitors land on the correct information and convert them.
You'll also need to figure out the site architecture for the new website before getting started. The information architecture is a system for organizing and labeling the site's navigation and primary pages, handled by a web strategist. Any study of your visitor categories and concerns might help you choose which pages and content are most essential for the site.
You should also examine the most popular pages of your own website to ensure that you preserve and improve what you have. The information architecture will include a visual depiction of the web site's navigation and any drop-down or internal pages.
Reduce the number of pages as feasible when developing the new site's content. Many old websites had a large number of drop-down menus on previous versions. However, mobile and tablet users account for the majority of online visitors.
Drop-down menus on small screens are tough to use. You don't want visitors to get overloaded with too many alternatives either. Modern websites will relocate a lot of the site's content into blog entries and resource sections. It is an excellent method to preserve SEO and instructional value in your material.
Once you've completed a content plan and a wireframe or wireframes for the new site, you'll begin the design stage. A bespoke website design has several advantages. It allows the designer to incorporate your branding into a high-quality, modern design. Your web designer will create several mockups for the website using Photoshop if you're spending money on a bespoke website design.
The use of visual elements, graphics, and hierarchy to create an engaging online experience is UX design. A competent web designer will also be familiar with user experience design and mobile-friendly development. All websites are built on mobile-responsive platforms, which means the site's content will change depending on the device used to view it. However, your website design must consider how the various design elements and the content will accommodate smaller screens. Mobile-wise design is one way to phrase it.
When building a website, you usually start with a personalized mockup for the home page, one or two critical internal pages, and a universal page template, depending on the budget for the project. The designs will generally go through one or two changes.
Suppose you're building the site on a content management system like WordPress. In that case, your development team should use a mobile-friendly WordPress framework and maintain best practices in terms of security and performance throughout the build. Your web team will start the coding or development stage once they've approved the design mockups in the design phase.
This period includes developing any complicated features on the site, such as e-commerce, membership, or third-party integrations.
The team will handle the migration of content and design for the site's internal pages during the development stage. If your current website has a blog and numerous blog entries, the web crew may transfer all of them or manually migrate each one as needed.
Except for website content, you'll be in charge of creating all of the text for certain pages on the site. The production phase can be a bear, so make sure you've got everything you need ahead of time.
Launching the New Site
After all of the new website's pages are created, you'll begin the last quality control phase and get ready to launch.
The launch isn't the end if you've constructed your site on a simple platform to manage. You may and should continue to improve the site.
You'll need the following information for the website team or your IT department, depending on who is launching the site, to launch the site:
- Logins to your existing site
- Logins for your domain registrar and hosting
- Information about your email setup in case this could affect any hosting changes.
Finally, double-check that any analytics tracking codes are included after launching the site. All forms have been set to correspond with the required email notifications. Your web agency will assist you with these steps.
If you're planning to launch a site for a certain marketing campaign, wait at least a few days. No matter how carefully you schedule the launch, something could go wrong. You should allow for some time to address any issues before maximizing traffic to your website.
How long does a Website Redesign take?
Several factors might influence the completion of a website redesign project. Customized websites generally take 3-4 months to develop.
The following factors can extend a project's timeline: Changes in the scope, more custom design work (additional custom page designs, illustrations, etc.), delays in receiving final content, advanced development work (e-commerce, membership, custom development, etc.)
Clients face difficulties writing and delivering content for a new site, so this activity frequently causes delays in a project. Working with a web agency that spends more time on the project's planning and content mapping phases allows you, as the customer, to have greater insight into what material will be required for the new site. So long story short, you need a website redesign strategy.
How often should you Redesign Your Website?
A website redesign project is a massive endeavor for any business and its entire team, so you want to get it right the first time. Most organizations replace their websites every 3 to 5 years.
However, it is dependent on what is going on in your company and sector. The good news is that website platforms are considerably more flexible today than previously. You won't have to wait until your next redo to make modifications and improvements with a WordPress site. Continuous improvement is a more recent website management approach that regularly evaluates and changes the site to reflect your present marketing and business objectives.
It implies the new website will be out of date in under a year. By hiring a skilled web team that employs current design trends and technology, you can avoid having to redo the entire website in a year or two. On the other hand, some web designers use designs and effects that are almost prehistoric when they launch the site. For at least the next few years, an expert web designer should develop a contemporary motif that appears fresh and inventive.
Planning for a Website Redesign Project
There's a lot of preparation and study required before choosing your website partner and starting a website redesign.
Identify why you are Tackling a Redesign
So you want to spruce up your website, how wonderful! Your goals will influence the results. So spend some time thinking about your objectives carefully.
Determine your Budget & Timeline
It's time to figure out how much you have to spend and when you hope to have it finished after determining your new website's goal. Make a list of things that will influence the budget, such as your company's situation. Consider whether any additional milestones are approaching for which a new site or a fresh site would be helpful.
Before you start, educate yourself. Suppose you've never done a high-quality website project before and oversaw the process. In that case, you may have incorrect expectations of the expense and what aspects will influence the timeline.
Look for Inspiration Sites
It's a good idea to research inspiration sites early on. You may expect the website team to help you with this, but taking the time to search on your own can assist you in making well-informed decisions.
Begin by examining your favorite features and current design trends. You'll probably discover inspiration and a few things you'd want to skip over there. Keep an eye out for what you'd rather avoid on your site. Also, remember to check out your competitors' sites to see how they're building theirs.
Assess Unique Functionality
To obtain an accurate quote for the website project, be explicit about the scope of the redesign with everyone you deal with. More development work will be required for unique capabilities than simply improving the homepage.
Consider if the site will need to handle payments. Do you require a secure area with a password? Do you have any processes that need to be linked (CRM, job listing board, email marketing system, etc.) You'll be able To get as accurate a quote as possible and avoid change orders later once you know the scope of the modifications.
Determine your Internal Team
Finally, you must select which of your team members will be involved in the redesign project. It will be a specialized group of persons who will contribute to design concepts and decision-making and monitor the site's development throughout the process.
You must also designate one of your team members as the point person, who will act as the web development team's main contact with a web design agency. It is critical that your team and the development team can communicate effectively and promptly.
Redesigning your website can be a daunting task. But by following these simple steps and preparing ahead of time, you can make the process much smoother and less stressful. You'll end up with a beautiful new website that accurately reflects your brand and engages your visitors.
About the author
Milo Miszewski - Chief Executive Officer
Milo founded mDevelopers in 2010, bringing his over 10 years of sales management, B2B solutions, and business relations. Milo acts as the general director, as well as a mentor and advisor. In everyday work besides managing the company, he supports the sales department in networking and building relationships.