Mobile app development is a process that, contrary to appearances, does not end with the release of the application on the market. Many people forget about the last stage of the software development life cycle, i.e., maintenance. Meanwhile, without support, ongoing updates, and further development, the application begins to age and becomes less attractive to users. And yet, for each application, its users are of crucial importance: they decide on the development of the application, whether a given function is, e.g., user-friendly, communicate their needs and expectations, and impact functionalities.
As a software development company, we know that many conclusions can be drawn from the behavior of users, and it is worth checking how the application functions in users' eyes. App analytics, which allows you to track traffic and users, will be helpful in this task, thanks to which you can optimize the performance of your applications. But first, what is application analysis?
The majority of mobile app analytics is essentially the same as their web counterparts; they monitor and analyze user activity and events on apps. Using an app analytics program gives you access to crucial information about how your app works and where you can make improvements. You may optimize your application to be as user-focused as feasible by seeing how people use it. App analytics are useful in the mobile world, where app marketers use them to learn about how people use their apps and check whether the app idea that stands behind them works. App analytics is a type of software that tracks and analyzes users' mobile app usage. Although the focus is on monitoring activity in the smartphone industry, app analytics focuses primarily on data analysis using iOS and Android platforms. Mobile analytics is the process of collecting user activity data, analyzing it for intent, and taking action to increase retention, engagement, and conversion rates.
Analysis used to be done in Excel and SQL, but it has been mostly replaced by a few tools that make following analytics best practices much easier. In a brief mobile app, marketers are using app analytics tools to track and analyze app store data (i.e. user behavior data) to improve user engagement and create adjusted mobile strategy and marketing campaigns.
Without visibility, your application may fall short of meeting your users' demands, no matter how beautiful or useful it is. When that happens, your consumers will migrate to other platforms or providers in order to obtain what they want.
You not only get the tools you need to improve your app's performance by using mobile application analytics, but you also receive a slew of benefits in four key areas:
The four categories above aren't the only reasons to use a mobile app analytics solution. However, understanding these categories is critical to app success as a whole.
The more value a mobile app provides to its customers, the greater its chances of remaining in the market for a long time. In real life, giving outstanding customer service may be tough. This is due to the fact that user behaviors and market trends are ever-changing.
However, mobile app analytics solutions may assist you bridge the gap and ensure that you don't miss out on any important new features. With app analytics, organizations may track user behavior such as app openings and usage duration while in-app. These reports can be used by different teams to enhance various aspects of your software.
Analytics metrics are used by product managers to refocus the product's direction as well as improve the app's overall quality. On the other side, app developers and marketers may improve code performance and generate more lucrative targeted marketing campaigns, respectively.
App analytics enable you to do the following:
It is easy to lose focus on mobile app metrics; however, seven important KPIs (Key Performance Indicators) should be tracked to measure the success of an app and its overall user experience. These seven KPI's may not represent all the best apps analytics that you can see, but they provide measurable insights about how a product is performing and highlight areas to improve.
App analytics tools are often divided into many categories, such as app marketing analytics, in-app analytics, and app performance analysis.
In-app analytics measures everything a user does inside an app. Using mobile analytics solutions for this class of applications helps you to understand how customers use your software.
Insights from your data can shine a light on areas that must be improved, such as content, product, or app design. They also assist you in determining who your users are by using relevant data such as attributes and personas to explain the post-publishing development and improve UX for maximum return on investment.
This category, which is sometimes referred to as "machine-to-human communication," is concerned with the user less than other app analytics categories and more with the underlying technology. As a result, it serves as the foundation for all of your other app analytics types. The foundation of enhancing your app's performance is analytics regarding user engagement and activity. If you don't have this data, it will be nearly difficult to retain consumers since if an app doesn't work or crashes every few minutes as a user, you won't find it appealing.
You also get analytics tools that cover the app's performance on marketing channels in addition to generic app analytics that look at both technical and user experience. This tool should be the centerpiece of any effective app marketing campaign, and what enables ROI calculation.
Another set of metrics that app advertising analytics tools may evaluate include returns on ad spend and ad impressions. This way, you can hone your ads and assess the efficacy of your spending by monitoring these metrics. Marketers can learn what is effective and ineffective for each traffic source, then optimize their marketing efforts.
Advertisements, offers, and cross-promotion are just a few of the elements that may be included in advertising campaigns. However, to get an idea of what works and what doesn't, you'll need to utilize marketing analytics. Analytics from the App Store are used to create reports on mobile app marketing performance. It evaluates how changes in your search keywords, meta data, and other app store-related elements affect your visibility and performance. Furthermore, it displays information about how consumers come across your app: do they discover it on the App Store or on other websites? App marketing analytics is a tool that gives you a comprehensive look at how well your app is optimized in different stores.
It's critical to pick an analytical program for your company and understand what it produces for your business and how it will help you enhance your performance. Understanding data analysis will assist you in testing - or enhancing - the performance and functionality of your mobile application. What are the most effective methods for using data to achieve measurable results? What are some of the greatest ways to apply data from our app analytics software to improve our apps? How do you evaluate information from a mobile application?
Below you can find several mobile analytics tools that can be implemented to iOS or Android mobile apps. Some of them are free mobile analytics tool.
Platform: iOS / Android / Unity
What it does: While Firebase is a platform on its own, it also builds the infrastructure for your app. It doesn't just focus on analyzing your app; it also offers the framework for you to develop it.
Another great feature of this mobile analytics software is that it provides a variety of features in one package, including analytics, crash reporting, hosting, and A/B testing.
Platform: iOS / Android / Web
What it does: Mixpanel is a popular analytics tool that may be used to measure various aspects of your performance. Mixpanel collects data on user interactions and allows you to create customized reports.
This tool lets you analyze user behaviors by segmenting and building funnels. Mixpanel also provides insights on data points such as location, device, channels. Mixpanel can be used to send targeted messages through push notifications as well.
Platform: iOS / Android
What it does: Flurry allows you to keep track of user activity on all platforms without spending a cent.
It's worth noting that Flurry is entirely free since they may share your information — without identifying you in any way — with third parties.
What it does: Amplitude is a powerful quantitative analytics solution. Its functions and applications are comparable to Mixpanel's.
What it does: Countly delivers a comprehensive analytics picture for both web and mobile. It's a real-time, open-source mobile analytics app that may be hosted on your own servers.
What it does: Adobe Analytics gives you the insights you need to understand your customers. Adobe Analytics gives you real-time analysis and detailed segmentation.
What it does: The Facebook Analytics tool allows you to see how people use your product on all devices and platforms. You can compare user activity statistics with consumer data from Facebook.
Platforms: iOS / Android
What it does: Upland acquired Localytics, a mobile app marketing platform that is now known as Localytics. It provides comprehensive push message capabilities.
Aside from that, it's a fantastic instrument for monitoring retention and attribution models across your apps.
What it does: Interceptd is an ad fraud detection and optimization solution that prevents fraudulent app installations and improves your legitimate traffic.
Eliminating ad fraud has data and analytics implications that cannot be overlooked, especially when it comes to protecting businesses from an average of over 30% fraudulent mobile ad traffic. By eliminating the phony installs, fraudulent clicks, and simulated in-app purchases and registrations, you gain access to clean data.
It’s important to remember that, while each system is different, it’s crucial to view the entirety of the customer journey while using your product. Mobile app analytics tool like Facebook Analytics give you a chance to understand your customers. As a mobile & web application development company, we have been creating successful software products for many years. So if you want to discuss your project, do not hesitate to arrange a free consultation with our specialists.
Milo founded mDevelopers in 2010, bringing his over 10 years of sales management, B2B solutions, and business relations. Milo acts as the general director, as well as a mentor and advisor. In everyday work besides managing the company, he supports the sales department in networking and building relationships.
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