6 min. read


Critical Success Factors for App

Critical Success Factors for App



In today's digitized world, every company wants its mobile application to reach as many app users as possible. But more than a great app idea is needed to create a great product.

Contrary to appearances, developing a mobile application is challenging and requires appropriate knowledge and experience. Therefore, whether you entrust your project to an experienced software development company or you will do it yourself, you must be properly prepared for this process. Mobile app development should follow the software development life cycle because then you will be sure that all critical stages related to the construction of the application will be performed appropriately, all your requisitions will be carried out, and nothing will escape the app developers' attention.

Critical Success Factors for App

Many factors determine the success of mobile applications, but not all are equally important. Therefore, we have discussed several critical success factors for mobile and web apps below. If you forget even one of them, your application will fail.

  • Market Research

You may have good business intuition, but if you want to create a successful app, you need to do thorough market research. It may seem obvious, but some people skip this stage because they believe their beliefs about the market and consumers are correct. The problem is that successful mobile apps serve not the owners but the largest possible group of mobile users. That is why it is worth getting to know the market and verifying your judgments because market research is one of the key success factors for the application.

You can outsource market research to an external company. Still, if your budget is limited, you can also do it yourself. Analyze competitors' applications carefully and pay attention to how they differ. Remember that there is no place on the market for the same app as the competition has. Mobile users will always be looking for something new and exciting.

Also, pay attention to whether your target market is a mature or developing market because this will affect, among other things, the strategy of introducing the application to the market. Do everything you can to learn as much as possible about the market and your competitor's products.

  • Target Audience

Target Audience

The most successful apps are those that meet users' expectations and requirements. We know that some companies have a strategy for reaching everyone. Still, our experience shows that such a strategy is not a strategy of success for a new application. Therefore, you should determine precisely who is the target group for your product and do everything to get to know this group as best as possible. Things like age range, gender, and where you live are crucial but don't forget things like interests and hobbies.

Getting to know their preferences and expectations will help you at the stages of building the application because then you will know whether, for example, your target group is open to solutions such as customized push messages or prefers more predictable proposals.

  • Customer Service

Many companies believe that users do not need support or contact with the customer service department at the initial stage of launching an application to the market. Nothing more wrong! From the very beginning of using the application, mobile users must feel properly taken care of, and they must be aware that if they encounter any problem while using the application, they will be able to get help with this matter. If they have no place to turn or the level of service is poor, they will uninstall the application and opt for the competitor's application. Also, remember that problems may arise at the launch stage that you did not consider before. It is worth investing time and resources to create support for users initially rather than putting out a fire without any plan later.

  • Advertising Campaign

Advertising Campaign

Many people believe that a great product does not require an advertising campaign. Meanwhile, more than a thousand new applications appear every day. Every day! So it's no wonder your app may have difficulty getting into such a crowded market without the right advertising support.

Therefore, when planning the application development, do not forget that you must have a budget to support the application. It is crucial that the campaign promoting your application is consistent and appears on various media. Therefore, do not forget to promote the application on the company website or social media. You can also send a newsletter to your customers with information about a new project. These are just a few of the most obvious ideas, which are almost free. But also consider paid campaigns that will make users interested in this novelty. Currently, there are many types of advertising campaigns, the task of which is to reach the audience in the best and most effective way. Their prices are very different, but the billing of such campaigns is increasingly moving towards billing for the campaign's effectiveness. So you pay for what you get.

  • Consistent Branding

Building brand awareness is a process, but it is worth remembering that it can be accelerated through consistent branding, thanks to which users more easily recognize the brand. Your website, application, advertising materials, or newsletter must have a consistent look and feel. Creating stylistically different products does not make it easier to build brand recognition and even makes it difficult. So pick one style and stick to it.

We realize that, especially at the beginning, it can be difficult. But an experienced product designer will help you with this. In addition to designing, he deals with, among other things, inventing new functionalities, taking into account business needs, and ensuring consistent brand and product identification. However, starting this work early enough is essential to maintain the coherence and uniformity of all communications.

  • Latest Technologies

Technologies are developing dynamically, and new opportunities appear all the time. Every few years, a new technological leap often radically changes the approach and methods of creating various solutions. When deciding on a specific technology, ensure it is modern and stable on the market.

Therefore, when choosing technologies, focus on those that will be able to meet your requirements and will ensure both efficient operation and efficient use.


Colossal competition in the application market means no room for mistakes and stumbles. For the application to succeed, the entire development process must be carefully planned and supervised. It is worth immediately dealing with the issues described in the article. They are essential for the entire process of creating an application, and too late dealing with, for example, market research will mean that all the work so far may go to waste, which of course, is associated with higher costs and later introduction of the application to the market.

We realize that creating an application from scratch on your own can be a challenge, so consider working with a proven mobile development company that will guide you smoothly through the entire process and, thanks to its experience, will create a successful application for you.

About the author
Milo Miszewski - Chief Executive Officer

Milo founded mDevelopers in 2010, bringing his over 10 years of sales management, B2B solutions, and business relations. Milo acts as the general director, as well as a mentor and advisor. In everyday work besides managing the company, he supports the sales department in networking and building relationships.

Miłosz Miszewski

Share this article


mDevelopers logo

Software development company

Clutch mDevelopers

We’ve been in the business for over 13 years and have delivered over 200 mobile and web projects. We know what it takes to be a reliable software partner.


By using this website, you automatically accept that we use cookies.