The power of social media is enormous and continues to grow. Developing a social media app is a popular trend these days.
As an entrepreneur, you can't afford to miss out on the growing social media application market, which is exploding with possibilities.
Coming up with an innovative mobile application is not easy. Sometimes the idea itself can be worth millions. To help generate new ideas a bit, we have created an article "Mobile App Ideas - how to come up with them, and what to develop in 2022?" in which we provide ready-made ideas for applications and discuss popular schemes, thanks to which you can come up with an original application yourself.
Social media apps will continue to grow and develop in the coming years. With new ideas and opportunities, you can create a brilliant app that meets the needs of your audience. Thanks to technological advances, it's easy to turn your vision into a reality.
In this article, we will provide an example of a successful social media app and an app that has been a total failure to sensitize for the future. We'll give you specific information regarding topics such as social networking app development, social media application design, mobile application development, and so on.
Let's Talk Numbers
Social networking is more powerful than ever, with over 90% of millennials using it regularly. In fact, 80% of companies use social media for marketing purposes. With the continued growth of the social network, you can expect the number of monthly active users to reach 4 billion by 2022.
As social media usage grows daily, app development is becoming increasingly important. If you want to be successful, you need to think about social media app development.
Gina Bianchini, the social media pioneer and CEO of Mighty Networks, believes that we are closer to a world of millions of different, unique social networks than ever before.
Social media platforms focused on connecting users with diverse interests were more successful. Therefore, users can find a social media platform for their needs based on their specific interests.
You have the upper hand if you plan to create a new social media platform. You can serve them better by conducting thorough research on your target audience. It's crucial that before beginning development on your app, you take the time to learn more about who will be using it. This information will help guide your decision-making process toward creating smarter solutions.
Types of Social Media Apps
Rather than concern yourself with what everyone else is doing, focus on your ideal customer. From there, you'll be able to determine which content and platforms will benefit you the most. Take some time to explore the different types of social media available and learn how best to utilize them in your app idea.
Let's explore the different types of social media apps so that you can find where your niche is and who your competitors might be.
Social Network Apps
One of the most popular applications ever created. It's no surprise, given its popularity. People like to connect at all levels. LinkedIn is a website people use to connect with other professionals from all corners of the Earth, whereas apps like Facebook and Twitter are for more personal connections. As Mark Zuckerberg said: "At its core, Facebook is a social network. That's the term I prefer because it emphasizes the people aspect – as opposed to some people who call it social media, which to me seems to focus more on the content."
Blogs are a fantastic way to reach out to people actively looking for what you have. What was formerly a journal-style basic page has become a popular and trusted media. Today's blogs come from well-known and reputable platforms like Medium and Tumblr. There you'll discover a wide range of subjects with an honest and devoted following, which may benefit your business if done correctly.
Media Sharing Networks
Social media networks captured the attention of multiple age groups by providing something different than what other websites were offering at the time: instead of written content, media sharing platforms focused on images and videos. They're also quite interested in sharing it with others. Most importantly, they enjoy doing it as quickly and easily as possible. Instagram, Tiktok, and Youtube are a few of the most popular media-sharing sites that allow them to do so.
Messenger applications have always been popular. Today's apps provide various communication options, from simple text messages to voice calls and media file sharing, in contrast to their predecessors. There are thousands of them. WhatsApp, Facebook Messenger, and Telegram are some of the most famous.
The news has switched to an app format to attract the younger generations that don't usually watch TV or visit websites like this. Everyone is kept up to date on current events in this manner. Look into Lifehack or Flipboard's content to see what's timely and popular.
Community and Discussion Forums
You might think that forums where people discuss different issues and share experiences are no longer relevant, but you would be wrong. Just take a look at Reddit or Quora to see the huge variety of topics covered on these platforms. These platforms are a great way to interact with your users and give them a sense of community.
Networks for Consumer Reviews
You're probably familiar with consumer review networks like Yelp and Trip Advisor if you operate a restaurant or own a store. If you don't do it already, it would be beneficial to visit these networks regularly. You'll end up with a better and more lucrative business if you consider customer comments.
With the current state of things, more and more people are meeting their partners through online networks. If you want to create a startup that will bring people together, why not center it around relationships? Take inspiration from popular online dating apps such as Tinder, Grindr, and Badoo.
Anonymous Social Networks
People love being anonymous, especially when they're on social media. If you want to market your product or service to teenagers, consider using networks like Ask.fm, Whisper, and After School. By understanding what content is popular among this age group, you'll be able to create more compelling materials that resonate with them.
Successful Social Media App Trends For 2022
If you want your social media app to be successful, it can't just be simple. It needs to have some of the same features currently trending in social media. Below is a list of several popular features you should consider adding to your app.
On Twitter, up to 49% of users don't use English as their primary language. Look into the statistics and figure out which languages are most popular. Make sure you have the language support your consumers want and need.
Artificial Intelligence (AI) and Chatbots
Many popular websites and social networking apps still use AI development and chatbots. Some are integrated for user support, while others are simply for fun.
Live Video Streaming
As mentioned, users prefer visual content to written media. For example, most social media platforms use video as their primary mode of communication.
AR and Face Filters
Filters are all over the place. There must be hundreds of them incorporated into some of today's most popular software. New effects are added to Instagram weekly, and Snapchat is an app solely focused on AR and face effects.
Transient content has become quite popular in the last several years. It's material that lasts only 24 hours and then vanishes forever. In Instagram stories, as well as Snapchat, this function is frequently utilized.
The Virtual Reality (VR)
This new feature doesn't have the longevity of some of the others, but it will surely be just as popular. Facebook's announcement of Oculus, their new VR technology, has almost certainly guaranteed its popularity. Some even claim that this feature is the future of social media, so be sure to get ahead of the trend.
How to Create a Unique Social Media App?
As an offshore outsourcing company, we have extensive experience in cooperation with startups that hope to achieve success. Creating a social media app may be challenging and entertaining. Establishing a step-by-step procedure for developing your app might ensure its success. So, what should you do first?
Follow these steps to make it right!
Step 0. Research!
It is essential to start by knowing your strengths and brainstorming with your team to understand why you want to create a social media app.
A SWOT analysis of your key strengths, weaknesses and competitors' threats will help you better understand your business.
Step 1. Strategy Formulation
You've got a great social media app concept, and that's fantastic! Now you'll need to put together an overall plan for its successful mobile app development.
With market analysis, you will be able to understand your competitors better, get an idea of which social media category your business should target, and what sort of audience is out there; this et cetera will help lay the foundations for your strategy by setting key performance indicators (KPIs).
Focus on lead generation, user retention, and monetization techniques to make your app stand out from the millions of others available. You can also try interviewing potential users to get an idea of what features they would like to see and include trending features that are likely to create those all-important "aha" moments.
Step 2. Designing Workflows
Designing is just as exhilarating as planning, especially when you can finally lay out your screens' future logic and user interface/user experience. A great design will captivate your users, so it's essential to ensure it's done correctly.
Here are the steps that you can take with us at Discovery Workshops to craft a perfect design workflow:
Sketching and Wireframing
You could begin with a quick basic sketch of the future application's logic, assessing the following thinking, the number of screens, and drawing visual representations of the structural bones.
Prototyping, in short, is a working model of your social media app. The model is much easier to understand and is a great base to start the development process. To learn more about prototypes, read our "What is a Prototype" article to learn more about the process.
Design App Skin
You'll discover wireframes modified in the social app design. You may follow popular features and UI/UX to get the most appropriate solutions for your target customers.
Step 3. Built an MVP
Building a Minimum Viable Product (MVP) is a smart way to develop your app productively and efficiently. By investing in only vital features, you can create a digital product that is ready-to-use but also flexible for future development. Setting up your app backend during this phase will help you manage database servers and APIs more effectively.
It's critical to have the QA team test the solutions. The MVPs assist in the production of early leads as well as future development pathways. To learn more about how to make the best MVP, go nowhere.
Step 4. Publishing and Marketing
Promotional material, like video guides and screenshots, will need to be created during the publishing phase.
The marketing phase of app development is essential to the success of the social media market. This stage includes promotional and selling essentials.
Step 5. Maintenance
The impact of the first review is significant you'll need to correct application bugs and update your program to add new features and functionality. Clients should receive all forms of help.
So, how long does it take to build a social media application if you're curious? There isn't a simple answer. It might take anywhere from 9 to 12 months, with 450 development hours invested in adding capabilities.
The time it takes to build a site will also be impacted by developer and designer expertise, platform selection, and tech stack.
If you are wondering if this is the right technology for your project, you may be interested in our article "Mobile App Development Technology Stack - What's the best? How to choose one?" in which we describe in detail how to choose the appropriate technology. In short, the best way to choose a tech stack for your project is by conducting a product discovery process. Remember that mobile app development is a time-consuming and pretty expensive process, so picking the right technology should be your number one priority!
Now that you know all the types of platforms to use, app features to insert, and tips and tricks to make it unique and popular, what is holding you back? Put our ideas into practice and create an unbeatable app.
About the author
Milo Miszewski - Chief Executive Officer
Milo founded mDevelopers in 2010, bringing his over 10 years of sales management, B2B solutions, and business relations. Milo acts as the general director, as well as a mentor and advisor. In everyday work besides managing the company, he supports the sales department in networking and building relationships.