Launching a new software application isn't easy as it is exciting. Many individuals have fantastic app ideas that may be used to address current issues, but few of them ever follow through.
It's like jumping into a lake of fire to launch an app without knowing the market. It's perilous and hazardous. You'd certainly want to avoid taking a chance since you've already put your money down. Before releasing the application, you should first understand the market.
There's a lot of danger when it comes to market research. It is why experts have frequently advised individuals to be cautious. The app developer must consult the professionals to continue. Only if you have chosen the suitable mobile app marketing approach and a well-designed application and the entire process of its creation will your mobile app be launched in the market. Knowing your target market is critical to generating an app that will be successful. To successfully implement the app, you must first understand your customers. It's how you'll combine the software. Your audience comes first, so it's essential to know them.
Customers are the most critical factor in today's environment. Before putting your app on the market, you should get customer input. You'll notice that various firms, such as Apple and Android, release a beta version of their software before releasing the real thing. However, market research has undoubtedly helped influence how your app changes over time. The proper product roadmap will eventually assist you in developing a solid strategy.
Why is market research important?
Industry research can help you determine what your consumers want from the product. Once you know what your consumer's expectations are, you'll be able to come up with potential solutions for your company and customers. It aids in developing and marketing your strategy by allowing you to obtain vital insights and data. It can give you a more comprehensive view of your customer and competition. Studies will help you figure out who is buying your product or service, who isn't, what motivates them, and whether they are loyal to your company in the long run.
Understanding the market as a whole can help you spot new possibilities for your business. It's critical to learn and understand ways to improve your product based on changing consumer demands or market trends, regardless of what happens in the general economy.
Nokia's stunning collapse from grace in the electronics business can be attributed to various factors. They were late to the game with fresh ideas. Their rivals, customer preferences, and technological developments were moving at a breakneck pace. Others, such as Samsung, Sony, and Apple iPhone, have quickly established themselves as some of the world's best electronics companies. Still, ultimately, they neglected to study and comprehend market changes.
How to conduct market research for mobile app development?
The main goal of market research is to figure out how you will present your company in the market in a unique way. It would help if you had a compelling brand narrative and USP for this.
When you begin the research process, you will research these aspects.
- Is there a market need for your product?
- Business model.
- What should the marketing strategy look like?
- Strength of product's core.
So you'll need to research each of these topics to assess the viability of your product.
1. Assess the Market
The first thing to ask is whether there's a market for your mobile application. If you're developing a mobile app, one of the most important things to consider is whether or not there will be enough demand for it. You must first examine your area's supply and demand situation to properly evaluate if your app has a chance of succeeding. This search is simple for someone interested in the app business. Look on Google Play and App Store.
You can see how many downloads different apps have in Google Play. Look at the data with a critical eye (or as much as possible). It's hard to accept when you're so invested in a product (your app) that you might not know everything about your sector. Think about, evaluate, and comprehend the truth of what you're getting into. Keep digging if you're shocked and disappointed by how many downloads your topic has. Are there any competing applications that do a better job in this area? Perhaps yours can perform it better. But the study is what gives birth to your thoughts and puts your strategy in the correct position to rank above the competition.
2. Understand your Target Audience
When identifying your potential market, you must adopt a modest stance. Many app concepts are inspired by personal experience – an app that we would find useful and believe is the ideal answer. However, our own experiences cannot represent all of our target audience's psychological and behavioral characteristics.
That is why developing a buyer persona is critical. After thoroughly researching them, you should segment your target market into different reality-based fictional characters that represent your ideal consumer. Each should have a representative age, profession, hobbies, pain areas, etc.
What in-app features can you provide to improve their experience or meet their demands? You may only do this once you've determined those requirements and expectations. With this app product targeting segmentation, you'll be able to assess the actual UX of your software.
When it comes to marketing your app, buyer personas are crucial. What social media platforms do they frequent? What apps are they presently using, and how important is their role in their daily routine? Knowing where to look is the most effective approach to contacting your target and informing them how fantastic your product is.
Knowing your users' problems
Before launching mobile software, it's crucial to understand your users. It's critical to figure out what your consumers want from the app. Would you switch over to a company that provides poor service? No. Mobile apps and similar services suffer from the same problem.
The most straightforward approach to understanding your consumers' problems is contacting them and obtaining the information you need. Your customers' feedback on the app will only help to strengthen the connection between you. Furthermore, it provides ample opportunity for improvement, which is extremely useful.
The problems and theses with your app may be discussed with your users right now. The use of additional resources to aid software development is crucial.
To succeed in the app business, you must first understand your opponent. There's never been a case of a company entering the field without knowing their opponents. The better informed you are about your adversary, the better your chances of winning the fight.
You can best surpass your rivals if you understand them. The first step is to discover your competitors' flaws and strengths so that you may go in the same direction or improve on them.
Make sure your app is optimized for as many relevant keywords (ASO keyword research)
ASO shows you where your app may be headed and what market segments it could target based on real data. It also provides a valuable perspective into what will happen with your app and the market you wish to master, learn in, and ultimately dominate.
The most common way ASO research accomplishes this is by displaying your keywords. What are people looking for? It is when you may begin to analyze the searches and discover areas of opportunity.
We sometimes believe that we know it all and understand what our desired users want. However, the keywords we think are great aren't always ideal. So, a modest demeanor is crucial in this phase of market research.
Another thing we can see is the kind of keywords people are searching for - longtail keywords or basic terms? The appearance of numerous longtail keywords might indicate that consumers in the market truly understand what they want.
3. Business model creation
The business model of your mobile app is an integral aspect of your business to consider. Experts recommend creating a business revenue model to make the most of your business guide. This revenue model will eventually help you analyse the mobile app launch.
Will you be launching a free mobile app or a paid version? Does the pricing model suit your app? The freemium models are great because they work the best for businesses. Not only do you provide your customers with a free trial version but also the paid version. The freemium models will help to increase the popularity of the app. Once the customers have tested the model and liked it, they will surely invest money in it.
Apart from freemium, there are in-app purchase options, such as ad-centric and paid apps. These eventually help to bring about more revenue to your business. But, what model you choose for your app will significantly depend on the features of your app.
4. Reaching out to the target audience
When you're launching a mobile app in the market, it's critical to understand your customers' issues. To increase your entire company, you must first comprehend your target audience. You can accomplish this by conducting surveys, focus groups, monitoring and asking on social media sites, etc. When you're ready to release your mobile application, you'll need to consider your target audience and the revenue model, among other things. To do your market research, you can use two methods:
Primary data analysis
Primary data analysis is the key to finding the perfect app market research. That market research is an approach that involves contacting the end-users or hiring a third party to do relevant studies to gather data. The data might be qualitative (non-numerical) or quantitative (numerical or statistical).
The feedback you can get from your consumers and their experience with the product and what they think about it will assist you in better understanding your audience. You may also learn more about the market by gathering input from your clients.
Secondary data analysis
Secondary research is an information-gathering technique that gathers data from various outside sources such as government agencies, the media, trade organizations, etc. Newspapers, periodicals, books, company websites, free government, and non government institutions are all examples of secondary sources.
Secondary data analysis has long been regarded as one of the most effective ways to understand the market better. It is one of the most excellent methods to keep up with market trends and development rates.
More information about primary and secondary research you can find in this article.
5. Feasibility Study and creating a roadmap of a product
When you gather data from customers about your idea, you need to analyze if your product is feasible. This stage of development is crucial in not creating something that will not meet the needs of your target audience or, worse, be too complicated for them to use. Creating a feasibility study and a roadmap of your product will help you focus on its main features and eliminate unnecessary ones.
6. Acquire users
It's tough to acquire new users, but it will necessitate investing across various platforms to get more from your audience. Organic traffic generated through search engine optimization isn't simple. Still, if your plan is correct, you should be able to proceed on the right path.
Paid advertising and influencer marketing are usually thought of to bring visitors to an app. However, it may not have the same beneficial impact as organic traffic. It necessitates much time and money spent on complicated ad setup and testing. Email marketing, publicity, and recommendations are other methods to bring people to your business. However, these will not be organic visits; therefore, the impact will be minimal. But how you will acquire new mobile app users depends on your business model.
No matter what business model you have, getting users for your mobile app is not going to be easy. It will take a lot of effort and time to attract users through organic or paid means. However, it is worth it in the end as a successful mobile app can bring a lot of profit to your business. So research your options and find the best way to market your app to users.
About the author
Milo Miszewski - Chief Executive Officer
Milo founded mDevelopers in 2010, bringing his over 10 years of sales management, B2B solutions, and business relations. Milo acts as the general director, as well as a mentor and advisor. In everyday work besides managing the company, he supports the sales department in networking and building relationships.